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Global Marketing Manager


Requisition Number 15-0008
Title Global Marketing Manager
City New York
State NY
Part Time No
Temporary No
Description About CND®:

Nails. Fashion. Beauty. Through a unique mix of color, fashion and inspiration, CND® puts the power of beautiful nails in your hands. The creators of SHELLAC®, CND® started a revolution in nail services, creating an entirely new category. As a global leader in professional nail products, CND® is deeply committed to advancing the state of the industry. 

Basic Function:

Great opportunity for a seasoned, entrepreneurial marketing manager with a passion for product! The ideal candidate will have experience in a technical category such as skincare, haircare or haircolor with a focus on global marketing and product development. Strong analytical skills, strategic thinking and attention to detail are a must; creativity is a plus. Five or more years’ experience required. Join this small but dynamic team based in NYC and grow your expertise while working in a collaborative environment. 

Major Duties:

• Identifies consumer, salon, and technological insights and trends 
• Builds, maintains and protects the brand DNA while driving innovation
• Fosters collaborative relationships with Domestic and International Marketing 
• Generates innovative product ideas and concepts that will continue to feed the future pipeline of brand growth
• Leads the development process including product positioning, formulation, packaging, , and pricing 
• Assists in development of category strategy, branding and advertising /communication
• Evaluates and identifies cost savings, improvements and other ongoing initiatives to contribute growth and value to the bottom line of the organization
• Supports management of the brand support budget
• Support the management of the brand P&L in partnership with local markets
• Conducts market research (Focus Groups, Surveys, Competitive Analysis) and identifies areas of focus
• Co-manage and develop a Marketing Associate 

Job Requirements:

• Bachelor degree required 
• Related work experience 5-7years; language and international experience is a plus 
• Self-starter and entrepreneurial 
• Must be ‘hands-on’ and get involved with the details. 
• Development experience preferred 
• Able to demonstrate leadership and ownership of projects 
• Strong communication skills 
• Highly conceptual with strong affinity for aesthetics 
• A passion, curiosity and natural interest for beauty
   

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